Facebook advertising has become a staple of many brands’ advertising budgets — and it’s easy to see why. Facebook ads have one of the highest clickthrough rates when compared to other digital channels, and they can be extremely effective at driving conversions.

In-depth research has shown that customers research product reviews online before they make a final purchase. When you’re setting up your social media strategy, ensure that you have a clear plan for each platform.

Every roofing company wants to get their phone ringing and keep it that way. This article shares 5 things your competitors are doing to get roofing leads but most roofing companies are lacking.